A New Production Line: Case Study for a Top-selling Bra

$ 27.50

4.6 (414) In stock

What happens when the R&D team has modernized the production line for one of its top-selling bras in the U.S. that has been produced on the same machinery since 1962? An intimate apparel brand approached us to conduct a wear test with the goal of disaster checking the bras coming from their modernized production line against their tried-and-true product, without alienating its current loyal customer base.

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A New Production Line: Case Study for a Top-selling Bra

For those who need some extra room—the Essential Busty Bra is a low-impact style, designed for C-cup sizes or larger, created with our signature

Essential Busty Bra

This bra gives you the right support for low-impact activities. It has a longer cut, seamless fit, and adjustable straps for complete comfort.

Women's UA Seamless Low Long Sports Bra

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This bra gives you the right support for low-impact activities. It has a longer cut, seamless fit, and adjustable straps for complete comfort.

Women's UA Seamless Low Long Sports Bra

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This bra gives you the right support for low-impact activities. It has a longer cut, seamless fit, and adjustable straps for complete comfort.

Women's UA Seamless Low Long Sports Bra