These Heroines Are Changing Wardrobe Essentials, Starting with

A glance at the Hedoine homepage evokes more luxury lingerie than self-checkout at Superdrug. Here
A glance at the Hedoine homepage evokes more luxury lingerie than self-checkout at Superdrug. Here's why two women left their successful careers in finance and consulting to launch a brand that's changing the game for women's wardrobe essentials - starting with ladder-free tights.

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