Brand Audit of Under Armour

Brand Audit of Under Armour - Download as a PDF or view online for free
This document provides a brand audit of Under Armour. It summarizes the company's background, target market, product categories, brand elements, and perceptions. Consumer research found mixed feelings about the brand - some see it as high quality and innovative, while others view it as too expensive and only for serious athletes. Recommendations include creating a marketing campaign that appeals to all types of athletes, promoting the product guarantee, and informing consumers about innovations. The goal is to improve brand equity by addressing areas where consumer and company perceptions differ.

PESTLE, SWOT and VRIO Analysis of Under Armor organization

Yana Yeager - USAA

Under Armour Marketing Strategies in 2021: Rebuilding a Brand

Under Armour Brand Audit

Under Armour Brand Audit for IMC 613 - Brand Equity

Under Armour and the Brand Identity Prism - Suth Speaks Sport

Under Armour Brand Audit, PDF, Brand

Brand Audit of Under Armour

Under Armour

The Phenomenal Rise of Under Armour Brand

Soldaat Premier Soms soms good cost accounting examples under armour Vliegveld Kalmerend Trottoir

Soldaat Premier Soms soms good cost accounting examples under armour Vliegveld Kalmerend Trottoir

Yana Yeager - USAA

STEPHEN CURRY AND UNDER ARMOUR LAUNCH THE CURRY BRAND, AIMED TO CHANGE THE GAME FOR GOOD

Eddie Nketiah celebrates new partnership by opening latest Under

Sportswear brand Under Armour launches in India: Best Media Info

NBA Champ Steph Curry Lands His Own Under Armour Brand Deal to Compete With Nike - AfroTech

Under Armour Logo, UA Logo