The New Adidas Sports Bras Are So Supportive, It's No Wonder The Campaign Went Viral - Narcity

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Adidas shocked the internet last week with a titillating new ad campaign depicting a grid of bare breasts to promote their new sports bra collection. Since no actual sports bras were shown in the photo that went viral on Twitter, we were curious to see what the hype was all about.

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Why Adidas sports bras bare breasts campaign has gone viral