Chart: Gen Z: The More Sober Generation

This chart shows the share of U.S. respondents who regularly consume the following types of alcohol, by generation (in percent).

How to Engage 'Sober Curious' Millennials, Gen Zers

Gen Z & Millennials Embrace a Sober Curious Lifestyle

How Young People Are Getting More Sober-Curious, In 2 Charts - YPulse

Murphy Research on LinkedIn: #millennials #genz #marketresearch

Gen Z and Millennials are Leading a Conscientious Drinking Revolution

Chart: Gen Z: The More Sober Generation

Gen Z: The Sober Curious Generation

Marketing to the Sober Generation: Embracing Non-Alcoholic Beverage Brands

Party at Their Place — Despite 'Sober' Reputation, Gen Z's

The Rise of Non-Alcoholic Beverages: A Cultural Shift Across

Actions > Words #alcohol #habits #beverage #drink #sober #genz

What We Know About Gen Z So Far

Marketing to Gen Z: 6 Strategies for Email

State of Gen Z Annual Study The Center for Generational Kinetics

Millennials vs Gen Z: On The 'Gram - Knit

Gen Z, Aware of its Power, Wants to Have Impact on a Wide Range of