Chart: Nike Cuts Out the Middleman

This chart shows direct-to-consumer sales as a percentage of total Nike brand revenue.

Nike's direct-to-consumer sales are taking off

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Nike Direct to Consumer: The Swoosh Cuts Out the Middleman

Chart: Nike Cuts Out the Middleman

Nike's New Business Model Focusing on DTC: What Business Students

Nike's New Business Model Focusing on DTC: What Business Students

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