Patagonia: A Brand Determined to Empower People to Protect Their Environment - Aware The Platform

The iconic 1995 Patagonia catalogue image pictures a baby being thrown over a ravine from the arms of her mother into the outstretched arms of her father. It’s one of those rare snapshots that takes your breath away for a moment, the baby (Jordan Leads, now 27 years old) is captured mid-air, vulnerable to the […]

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