Does Unilever's Slim-Fast fail signal the end of weight management as we know it?

Fourteen years after Unilever spent $2.3bn (€1.7bn) to buy Slim-Fast, it has sold up for an undisclosed sum to a private equity player. Analyst and author Julian Mellentin tracks the decline of a mega-brand and considers what he sees as a category in crisis.

Unilever sells Slim Fast to private equity firm Kainos Capital for

Nutrition - Food

Weight management - Food

Does Unilever's Slim-Fast fail signal the end of weight management

Does Unilever's Slim-Fast fail signal the end of weight management

Consumers are food confusedAre you helping?

Weight management - Food

Unilever - Food

Unilever - Food

Weight management - Food

Consumers are food confusedAre you helping?

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