Goop Is Now Advising You to Burn Your Bras

But not for the reason that you’d think.
A new guide to getting rid of your lingerie on Goop advises you to burn your bras in order to get rid of the ghosts of old lovers.

7 bizarre Hollywood celebrity diets, from Kim Kardashian's dramatic weight loss for the Met Gala and Gwyneth Paltrow's Goop promoting a goat milk cleanse, to Jessica Alba's juice cleanses

Bra Burning as a Feminist Ritual, Debunked

Goop - The Cut

The Bra Burners, by Art Buchwald, Sept. 12, 1968 / Women's Liberation Movement Print Culture / Duke Digital Repository

Gwyneth Paltrow's Most Controversial Wellness Tips

Cleanses - The Cut

Gwyneth Paltrow Goop in trouble

Gwyneth Paltrow's risible pseudo-science is the least of our health concerns, Barbara Ellen

Goop are now advising women to burn their bras to get over their exes

Goop Suggests We Burn Our Bras for Spiritual Cleansing

The origin story of the bra-burning feminist is a myth

Explore bra burning GIFs

1968: Women's liberation takes the stage

Dear once a year feminists. Dear Human,, by Saloni Chopra, In Bed With Society