Peloton x lululemon partnership. Is it a good move? [Part 1]

Peloton is a lovemark brand in my life — personally and professionally. As a devoted Peloton fan and a cultural strategist, any news about Peloton will get my attention. I am in love with brands that…

Future of Power: Bit Nations & Brand Governments

dr behice ece ilhan – Medium

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NICKI LANGE, JOURNAL

lululemon Studio Mirror vs. Peloton: The Ultimate Fitness Setup To

Earlier this month lululemon sent Peloton a cease & desist letter, claiming at least 5 new Peloton Apparel items infringed on lululemon d

Peloton and Lululemon are collaborating. One analyst calls it a 'non-event' - MarketWatch

Peloton & lululemon have announced a new 5 year partnership. lululemon will become the primary athletic apparel partner for Peloton, wh