In Major Shakeup, J.C. Penney Promises No More 'Fake Prices

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Less than 1% of J.C. Penney's revenues come from items bought at full price. By contrast, nearly three-quarters of merchandise sold by the department store chain is discounted by at least 50% off. What this tells shoppers is that J.C. Penney's original prices are pretty much meaningless.

행동경제학] #5. 거래 효용(transaction utility)이란 무엇인가? (꼭! 한글자막을 켜주세요!)

10 Worst Business Decisions Ever Made

10 Worst Business Decisions Ever Made

Misbehaving The Making of Behavioral Economics

행동경제학] #5. 거래 효용(transaction utility)이란 무엇인가? (꼭! 한글자막을 켜주세요!)

In Major Shakeup, J.C. Penney Promises No More 'Fake Prices

10 Worst Business Decisions Ever Made

Misbehaving The Making of Behavioral Economics

10 Worst Business Decisions Ever Made

Misbehaving - Richard H. Thaler

행동경제학] #5. 거래 효용(transaction utility)이란 무엇인가? (꼭! 한글자막을 켜주세요!)

Misbehaving - Richard H. Thaler

10 Worst Business Decisions Ever Made

More than a quarter of vacuum cleaners sold on have at some point pretended to offer a discount when they had actually just increased the price, according to new research

Thanks I hate the power of suggestion : r/TIHI