Memo: Brand Brady – 2PM

The backdrop of the launch of the Brady Brand is a years-long shift in how Under Armour and its rivals are doing business. Adidas and Nike are expanding their definitions of brand equity while Under Armour is tightening the reigns. In February of 2020, 2PM wrote a deep dive into UA’s lack of focus: There…

Memo: Brand Brady – 2PM

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Tom Brady's new clothing line, Brady Brand, launches Wednesday - The Boston Globe