British designer Molly Goddard on her vibrant, feminine fashion

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Harry Styles is a fan of her brand that goes long on uncontrived yet feminine silhouettes that are often brightly coloured, amid an era of quiet luxury – interview
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
You would guess that Molly Goddard – the British designer known for her huge smocked dresses in vibrant shades – enjoyed dressing up as a child. Unsurprisingly, her creations manage to inspire that nostalgic sense of fantasy in adult women; I don’t doubt that even the most tulle-averse of us would don one her signature frocks for the sake of it.

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