Some believe working at Lululemon is like being in a cult. This Lululemon staffer wrote on the company blog about a naked yoga session she attended.

Inside Lululemon's Crazy Cult-Like Culture

The pants are so valuable to Lululemon that the company once sued Calvin Klein for making a pair a bit like them.

What is the meaning behind the Lululemon symbol? - Quora

What working retail at lululemon taught me about company culture., by Sara Norton

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The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

Inside Lululemon's Crazy Cult-Like Culture

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

The Self-Help Movement Behind Lululemon's Eerie Dogma - Racked

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This time, Lululemon's 'naked pants' are by design – Chicago Tribune

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