HOKA ONE ONE: The Anatomy Of Sports Fastest Growing (Crisis-Proof) Sneaker Star

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The sports brandiverse has a not-so-new rising star: HOKA ONE ONE’s eye-watering 2020 revenue uplift (58% on 2019) shows how foregrounding women, inclusivity – elite athletics married to back-of-the-pack effort – and ‘high integrity’ style has made it the fastest growing running brand in the world.

On: The fastest growing sneaker company you've never heard of

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hoka one one product life cycle 1.docx - 1 PRODUCT AND LIFECYCLE ANALYSIS PAPER University of Phoenix BRM/353 August 31 2020 2 HOKA One One Product

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