From Patent to Profit: The Story of SPANX and Sara Blakely
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Talking about Intellectual Property usually means discussing how much patents are really worth, especially with so many legal battles over patent rights and disagreements. Many believe that a patent is only as valuable as the money you have to back it up in court.
Introducing Sara Blakely, the creative force behind the iconic brand
Spanx founder Sara Blakey is an ICON. Her story, from failing the LSAT
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How Sara Blakely Created A Billion-Dollar Brand
How Sara Blakely Created A Billion-Dollar Brand
Spanx's founder couldn't afford a patent attorney. So she figured out how to protect her IP herself.
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Sara Blakely on founding SPANX, smarter thinking and taking risks
How Spanx Founder Sara Blakely Went From Selling Fax Machines to Shapewear
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April 24, 2012 - New York, New York, U.S. - Spanx creator SARA
THE BALANCE PROJECT No. 112: Sara Blakely, Founder of SPANX - Susie Orman Schnall
From Patent to Profit: The Story of SPANX and Sara Blakely - Innovate Product Design
How Laurie Ann Goldman took Spanx shapewear from startup to $1 billion business – The Denver Post
