Parent Brand Sub-Brand Relationships - Branding Strategy Insider

From a brand architecture perspective parent brands are usually known as the “corporate brand” or even technically speaking the “holding company.”

Brand Strategy Framework - Insight To Action

The brand strategists' toolkit #7: Branded House and House of Brands

Brand Strategy 101: 7 Important Elements of a Company Branding Plan

Sub-branding explained from scratch

Family Branding – Designing Multi-Product Branding Strategies

Brand Relationship Spectrum To Establish Strong Branding Building Brand Leadership Strategy

The Importance of Brand Architecture for Your Sub Brands

The Rise Of The One Brand Strategy

Sub-branding explained from scratch

Parent Brand Sub-Brand Relationships - Branding Strategy Insider

BRIGHT+CO Marketers

What Is Sub Branding? Breaking Down Brand Architecture

17 Examples of Successful Sub-Brands: Prius, Alexa - BMB

Brand architecture part 2: clarifying the relationships between your brands

Creating Logos for a Brand Family - Adpearance

30 Logos: Brand Families ideas brand architecture, sub brands, logo design

Albertsons Companies, Inc. - Albertsons Companies Consolidates its Signature Family of Brands Under Signature SELECT®

Luke Family of Brands

Phelan Family Brands