Industry verdict: Tesco was right to ditch Value range

This week Tesco unveiled the Everyday Value range to replace its 20-year-old Value sub-brand. We asked retail and branding experts what they made of the decision.

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Tesco and The Entertainer partnership rolled out to 853 UK ad Ireland stores

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Tesco Axes Value Range due to Consumer Embarrassment

London, England - May 16, 2010: Can of Tesco Value Range Low Strength Lager, Tesco first launched the Value Range in 1993 to compete on price with rival supermarkets Stock Photo

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2bn wiped off Tesco's value as profit overstating scandal sends shares sliding – as it happened, Eurozone crisis

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The Tesco value range

Supermarket Showdown (Lidl v Tesco) – Lidl's rights (trade marks and copyright) in the Lidl logo are infringed by Tesco's “Clubcard Price” signs - Kluwer Copyright Blog

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Tesco Brand Guarantee ad vetoed by ASA following Sainsbury's

As Britons target cheaper food, Tesco cuts branded products in