The Dupe phenomenon - Boco IP

Dupes are legal and openly marketed as alternative options to the original products, often at a lower price. They are intended to provide a similar experience

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The Dupe phenomenon - Boco IP

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The Dupe phenomenon - Boco IP

The Best Designer Dupes of 2021 (Fashion Edition)

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Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

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