How This Underwear Brand Found Massive Success By Taking Gender

The married couple behind TomboyX found their "hero product"--boxer briefs for women--by listening to their customers.

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Target Now Sells Chest Binders & Packing Underwear, Thanks to TomboyX

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TomboyX Lightweight 5-Pack Boxer Briefs Underwear, 4.5 Inseam, Cotton Stretch Comfortable Boy Shorts, (XS-4X) Mixed Gem X Small

Tomboyx Boxer Briefs Underwear, 4.5 Inseam, Organic Cotton Rib

Tomboyx First Line Period Leakproof Boy Shorts Underwear, Cotton Stretch Comfort (3xs-6x) Chai 4x Large : Target

Tomboyx High Waisted Bikini Underwear, Organic Cotton Rib Stretch Comfortable, Size Inclusive (xs-6x) Blue X Small : Target