MCM's Tina Lutz and Katie Chung on rebranding and heritage: the
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MCM is undergoing an exciting revamp to cater to the ‘digital nomad’ – Style chats to Tina Lutz and Katie Chung from the creative team to learn about the inspirations behind the brand’s new look
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Korean-owned German brand MCM, known for its logo-printed backpacks that have become ubiquitous among Asian youth, is going through a complete rebranding.
MCM's Tina Lutz and Katie Chung on rebranding and heritage: the Korean-German fashion brand known for its logo-printed backpacks is undergoing a revamp aimed at young 'digital nomads' – interview
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MCM's Tina Lutz and Katie Chung on rebranding and heritage: the Korean-German fashion brand known for its logo-printed backpacks is undergoing a revamp aimed at young 'digital nomads' – interview
MCM's Tina Lutz and Katie Chung on rebranding and heritage: the Korean-German fashion brand known for its logo-printed backpacks is undergoing a revamp aimed at young 'digital nomads' – interview
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