Video] Barbara Martin Coppola on LinkedIn: #innovation #breastcancer #cocreation #coconception #decathlon…

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The project I'm sharing with you today particularly resonated with me. Since 2017, Decathlon I Kalenji has been working in partnership with a regional cancer center (Centre Oscar Lambret) to co-create a bra for women affected by breast cancer and who had mastectomy. Breast cancer is the most common cancer in women. And sport plays an essential part in the healing process: it reduces the risk of recurrence by 24% and the risk of death by up to 50%. So these bras are even more meaningful. I am proud of this collective work, co-constructed with 35 breast cancer patients, 6 health professionals, and a number of passionate teammates. Thank you! #innovation #breastcancer #cocreation #coconception #decathlon #sportsinnovation

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