Why Times Square Billboards Are Going Dark

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Chefs, restaurateurs, and celebrities are part of a citywide effort to help save small businesses impacted by COVID-19. "It's going to be very emotional to see such a vibrant place empty and dark," said Eric Ripert.

This year, for the first time, all 27 billboards of Times Square 🌃 went dark in NYC, and then lit up with the story of the Birth of Je

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For the first time, all 27 billboards of Times Square went dark in NYC, and then lit up with a Christmas theme : r/MadeMeSmile

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