Pantone Color of the Year 2023 is here: Shop Viva Magenta

The new color from Pantone for 2023 is officially here! Shop the bright Viva Magenta shade now, in fashion, home, beauty and more.

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Pantone's 2023 Color of the Year Is Viva Magenta

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Ink Review: Monteverde Viva Magenta fountain pen ink — Inky