Kim Kardashian, the NBA, and the era of influencer-led sports

After Kim Kardashian's Skims teamed up with the NBA and WNBA, SportsPro explains why sports properties are welcoming influencer-owned brands with open arms.

Erling Haaland 'Freaked the F**k Out' of Kim Kardashian as She Reveals FaceTiming Son Saint - EssentiallySports

Kim Kardashian's Skims Lands NBA, WNBA Partnership

Victor Wembanyama suits up with Louis Vuitton endorsement - SportsPro

US sports teams sponsorship revenue hits record US$6.7bn in 2023, says study- SportsPro

Kim Kardashian, the NBA, and the era of influencer-led sports sponsorships - SportsPro

Kim Kardashian Supports Tristan Thompson at Lakers Game: Pics

Black Friday and sport: Should teams and leagues be thinking more like retailers? - SportsPro

How 'Keeping Up With the Kardashians' Changed Everything - The New York Times

Kim Kardashian's NBA affiliate brand gets exclusive limited edition track in Usher's latest album

Basketball Africa League expands to South Africa for 2024 season - SportsPro

Sinéad Cassidy on LinkedIn: Kim Kardashian, the NBA, and the era of influencer-led sports sponsorships…

NBA Gets Into Business With Kim Kardashian

Kim Kardashian : sa collaboration improbable avec la NBA

2023 in review: 25 stories that shaped the sporting year - SportsPro

A Skims Case Study: Is Brand Velocity Redefining Brand Strategy?

Kim Kardashian's Skims brand has debuted an exclusive collection

Kim Kardashian's SKIMS 'is on course to become a BILLION-dollar brand

What I Love About SKIMS & Good American (brand features, marketing moments e.t.c) : r/KUWTK

Skims Co-Founder Jens Grede On Establishing A Long-Lasting Celebrity Brand