Ajio: Ajio set to become Reliance Retail's first profitable online

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Reliance had started Ajio in 2017. Ajio reduced marketing cost with five different storefronts for each consumer class. It lined up 4,000 stock points for last-mile fulfilment, including Reliance Retail's nearest store for delivery, which brought down logistic cost at the operational level. Also, return rates reduced to around 28% of orders from 35-36% earlier.

Ajio: Ajio set to become Reliance Retail's first profitable online venture - The Economic Times

Ajio: Ajio set to become Reliance Retail's first profitable online venture - The Economic Times

Ajio: Ajio set to become Reliance Retail's first profitable online venture - The Economic Times

Ajio: Ajio set to become Reliance Retail's first profitable online venture - The Economic Times