How DTC brand Andie Swim used Instagram as a testbed for its first

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In June, direct-to-consumer swimwear brand Andie Swim launched its first major advertising campaign, just over two years after its launch. Ahead of rolling out the campaign, which spans outdoor mediums from subway ads to billboards, the brand spent a year testing and learning through social media ads what resonates with customers.

I Tried the One-Piece Bathing Suit That's All Over Instagram

DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate

Andie Swim's Founder Talks the Brand's Success and More - Coveteur

DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate

DTC Brand

Andie Swim's Founder Talks the Brand's Success and More - Coveteur

Andie Swim's Founder Talks the Brand's Success and More - Coveteur

Andie Swim Review: We tested out the fashionable brand. Is it

For growth, Andie Swim is betting on wholesale and collaborations

I Tried the One-Piece Bathing Suit That's All Over Instagram

Andie Swim's Founder Talks the Brand's Success and More - Coveteur

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