Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online

‘If old-fashioned underwear makes you squirm, switch to Jockey.’ That was the pitch from clothing manufacturer Lane Walker Rudkin when it began marketing the Jockey Y-front to New Zealand men on 16 March 1940.

THE LEGEND - JOCKEY Y-FRONTS, Dead Good Undies

Flashback: 'Waste no pity' - Jockey Y-fronts arrive

Auckland Harbour Board war memorial

Flashback: 'Waste no pity' - Jockey Y-fronts arrive

New Zealand Forces Club Tui uniform

Joe Morgan NZHistory, New Zealand history online

A brief history

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Jockey Underwear And - New Zealand

Underwear & Socks - Jockey Y Front Briefs - 2 Pack - Ballantynes

THE LEGEND - JOCKEY Y-FRONTS, Dead Good Undies

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Braies, Ladies' [BSD-BR14] - $29.95 : Historic Enterprises, We're