Speak like a human, not like a marketer with Kyle Coleman

In this episode of Rep Your Brand, the host, Nick Bennett, talks to Kyle Coleman. Kyle leads the Growth team at Clari - a combination of sales development, growth marketing, and revenue enablement. Kyle talks about the importance of building a personal brand. He believes personal brands have a positive impact on a company's success as well. He also finds LinkedIn as the best platform for presenting himself. LinkedIn, as Kyle says, fits his business style, writing style, and target audience. Successful people usually act like success is a Zero-Sum Game, Coleman states. They believe someone's success must come at the expense of someone else's. That's not true, the guest explains. The whole point of success is sharing your story and helping others achieve it. It is also the projection of how far you have come and what else you can do to be even more successful.Kyle and Nick mention another key to success, and that is personalization. Interlocutors conclude: hundreds of likes don't matter. What matters is the impact you have on the people you interact with. If you've helped one person, you've done a tremendous job.

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