Four women take part in viral 100-day dress challenge by wearing

The viral challenge put forward by wool& has attracted more than 1,000 women so far and asks customers to wear the same merino wool dress for 100 days in exchange for a £70 voucher.

Four women take part in viral 100-day dress challenge by wearing same dress day in, day out

By wearing the same dress for 100 days, I've saved time, made friends and taken better care of myself

By wearing the same dress for 100 days, I've saved time, made friends and taken better care of myself

Four women take part in viral 100-day dress challenge by wearing same dress day in, day out

Four women take part in viral 100-day dress challenge by wearing same dress day in, day out

Alison Cairns's Instagram, Twitter & Facebook on IDCrawl

Alison Cairns's Instagram, Twitter & Facebook on IDCrawl

By wearing the same dress for 100 days, I've saved time, made friends and taken better care of myself

By wearing the same dress for 100 days, I've saved time, made friends and taken better care of myself

Four women take part in viral 100-day dress challenge by wearing same dress day in, day out

By wearing the same dress for 100 days, I've saved time, made friends and taken better care of myself

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