Sotheby's Auction House is Entering the Primary Art Market to Work Directly with Artists and Galleries

The auction house is crossing over into the primary art market, a domain typically controlled by art dealers and galleries, with a new sale channel called Artist's Choice.
Sotheby's is crossing over into the primary art market, a domain typically controlled by art dealers and galleries, with a new sale format called Artist's Choice.

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lvhart

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Gallery or Auction House? When to Buy from Each — Doug Woodham