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Lululemon's brilliant dupe strategy should be duplicated by every brand brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding

Lulu who? A cult brand takes on the booming culture of 'dupes' - CBS Miami

LULULEMON DUPE OUTFITS // DAY 1️⃣ OF 5️⃣

Lulu Faces #dupe Culture Head-On

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Lululemon Dupe Controversy on TikTok Raises Intellectual Property and Passing Off Concerns - Barnard

Lululemon Ready to Rulu Jogger Dupe - Straight A Style

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Lululemon Dupes from

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Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

18 Best Lululemon Dupes, Tested & Loved by Editors

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