trending: Well-known for its pound cakes, dessert brand Sara Lee's possible demise leaves netizens shocked, nostalgic - TODAY

SYDNEY, AUSTRALIA — The sweet treats on offer by Australia's iconic frozen desserts brand Sara Lee could face a bitter end as the firm enters voluntary administration. Products such as its pound cake have long been quite popular in Singapore.

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Sara Lee pound cake, a staple for the Asian diaspora, crumbles after 50 years

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Trending: Well-known For Its Pound Cakes, Dessert Brand, 55% OFF

Heavy interest in Sara Lee rescue

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How did the frozen Sara Lee pound cake, as seen on Netflix's Beef, become an Asian culinary icon and loved the world over?

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