Tesco's made-up farm brands: tricking the consumer or a smart move? @simongwynn

Retail analysts have defended Tesco's decision to introduce 'fictional' farm brands for its value fresh products, after a backlash from consumers and the farming industry. But not everyone's convinced.. From Campaign US

Ciarán Doolan (@CiaranDoolan) / X

Tesco criticised by farmers for using 'fictional farms' in own

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Jamie Woodell-Hall (@Jamie_WHall) / X

Discover the revolutionary technologies that have farmers and

Tesco 'fake farm' brands called out as farmers come forward

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Are You Being Misled By Tesco's Fake Farms?

Tesco's made-up farm brands: tricking the consumer or a smart move

Brand And Content: How Unilever Keeps Its Focus On The

Calls to ban fake farm names that hoodwink supermarket shoppers as

Tesco on X: Introducing the Exclusively at Tesco range of brands. Hundreds of quality products at our lowest prices. T&Cs: Selected stores, excludes express and metros. Subject to availability. /

Tesco_06.gif (1500×1106) Tesco, Brand identity, Identity

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