David's Bridal much-needed revival could follow acquisition

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Industry onlookers say Cion's acquisition of David's Bridal could breathe new life into the brand and secure its long-term future.

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Wedding Dresses, Bridesmaids Prom Gowns David's Bridal, 45% OFF

Wedding Dresses, Bridesmaids Prom Gowns David's Bridal, 45% OFF

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David's Bridal saves up to 195 stores and 7,000 jobs by selling the company