NAMM 2024: “Unique air cell core technology” in a strap? Through modern engineering, Ernie Ball's new Comfort Cloud line looks to provide “optimal cushioning” for prolonged playing

The new design looks to make the strap “stronger and more comfortable” through a nifty neoprene and air cell core tech construction

What do our thinnest strings sound like? Let Zippy and @g_takei do

Ernie Ball Announces New Flatwound Guitar Strings, Wall hangers

A new Yes album, The Quest, is set to arrive this October

Plug in to your creativity with our flex instrument cables. What

Plug in to your creativity with our flex instrument cables. What

Now here's a story we'd like to tell… #iplayslinky

Now here's a story we'd like to tell… #iplayslinky

Ernie Ball Announces New Flatwound Guitar Strings, Wall hangers

What do our thinnest strings sound like? Let Zippy and @g_takei do

Mark Tremonti announces Frank Sinatra covers album in support of

E-Z Comfort Strap

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OG COMFORT RED – Bstrap

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