Transform magazine: B&B studio and Path create vibrant brand expression for Simply Cook - 2018 - Articles

How people choose, cook and consume food is changing. From app-based food delivery services such as Deliveroo and UberEats to the rise in hybrid cuisine, it’s clear everyday gastronomic offerings will only rise in their sophistication. This shift extends to the home, too, with companies launching products where customer choose and use ingredients chosen specifically for their meal - and all from one box.

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