Keeping Up with the Kardashians' Personal Branding - Web Success Team

What is a Kardashian? Where did the brand come from? The most popular Twitter searches for the Calabasas, California area are believe it or not: "where do the kardashians live" and "dash". The Kardashian brand, however, has not always been a multi-million dollar enterprise. The family used to be fairly ordinary, other than the father, Robert Kardashian, who was an attorney for OJ Simpson. It wasn’t until several years ago, when Kris Jenner, the matriarch of the family, decided she wanted to get the family on a reality TV show. This happened at about the same time as her daughter, Kim Kardashian, became famous because of the release of a scandalous video.

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