Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway

Bamboo underwear brand Boody has launched its debut creative campaign, ‘Make Yourself Comfortable’, in collaboration with indie agency The Hallway.The out-of-home (OOH) led campaign features a diverse series of women displaying the ‘unmistakable’ marks left by uncomfortable underwear, inviting women to instead make themselves comfortable in Boody.Ruth Haffenden, global head of brand and marketing at […]

Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl

Boody Archives - Mumbrella

Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl

Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl

Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl

Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl

Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl

Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl

The Toyota HiLux plays matchmaker in new campaign from Saatchi

Why Boody chose to highlight underwear discomfort in debut

Boody 4-Pack Shaper Crop Bra by Boody Online, THE ICONIC

Boody Underwear - Shop Online - Allgoods

Boody 2-Pack Full Leggings by Boody Online, THE ICONIC

Boody Women's Hipster Bikini Underwear - Hipster Panties for Women, Breathable & Seamless Underwear for Women - Low Rise for Moderate Coverage, Bamboo Viscose for All-Day Comfort - White, X-Small at

Boody 3-Pack Original Mid-Length Trunk by Boody Online, THE ICONIC