H&M-owned Cos looks to wholesale and NYFW to gain awareness in the states

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As London-based fashion brand Cos announced it is pulling the trigger on wholesale, the move signals the greater need for mono brands to move past their owned channels to increase their customer base and brand awareness.

Lloyd Goldby on LinkedIn: H&M-owned Cos looks to wholesale and NYFW to gain awareness in the states

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H&M's Cos enters wholesale for first time