Why was this bra important to make? – Evelyn & Bobbie

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  Poking, pressure, strain & pain. That’s why. The underwire bra was invented over 80 years ago. It’s time to make painful bras a thing of the past. Because a better way is possible when we pay attention to the right things. Less focus on bows and frills. More focus on structural support and softness. In 2012, I le
  Poking, pressure, strain & pain. That’s why. The underwire bra was invented over 80 years ago. It’s time to make painful bras a thing

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