Hello Piers, we've been expecting you' - industry pros salivate over Greggs vegan sausage roll PR masterclass

The PR industry is in awe over the launch of Greggs' vegan sausage roll, describing it as a masterclass in public relations, in particular the way the brand turned criticism by Piers Morgan on its head to generate truckloads of fresh publicity.

Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online

How a vegan sausage roll became the first PR triumph of 2019 – Ulster PR Student Blog

How Greggs Got The Vegan Sausage Roll PR Launch So, So Right by 10 Yetis

Greggs: How its vegan sausage roll stormed social media

Piers Morgan tries new Greggs vegan sausage roll and spits it out

Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online

Piers Morgan tries Greggs vegan sausage roll live on TV - but he's not impressed - Wales Online

Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online

Dan 🏴󠁧󠁢󠁥󠁮󠁧󠁿 (@DeeMoww) / X

Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online

Greggs sausage rolls: How to make your own Greggs at home

BRITAINS BIGGEST GIANT 3ft GREGGS SAUSAGE ROLL Challenge & Recipe Video

Greggs 8 Sausage Rolls 854g, Greggs

First ever Greggs sausage roll index highlights great divide in Britons' earning power - Wales Online

FOOD and the BEAST - 22 Greggs Sausage Rolls In 30 minutes 1