Should You Brand Your Family Business? Evidence from Research and

Touting its family ownership may help a firm impress some stakeholders, but may deter others. The family must be strategic in its branding efforts.

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Should You Brand Your Family Business? Evidence from Research and Practice

Perceptions of Family Firms Vary by Country: Why This Matters

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CONNECT, powered by American Family Insurance, is new name, brand of former Ameriprise Auto & Home